I am a data scientist. I help business teams solve their data problems and realise tangible value. Often, I do so by leading cross-functional teams to build data pipelines and statistics/machine learning models.
Over the years (mainly at ASOS.com), I have built many customer models and produced sales and returns forecasts. I have also learnt how to translate between technical and business, academia and industry, and science and engineering.
In addition, I specialise in measuring the impact of business decisions via online experiments. My PhD at Imperial and Oxford focuses on the practical data and statistical challenges when one starts experimenting from scratch.
I am a member of the Royal Statistical Society and the UK Global Talent / Tech Nation Visa Alumni Network. I review academic and technical work for conferences such as AdKDD. I also mentor high school students seeking a tech or data science career via the Social Mobility Foundation.
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